Hypebeast -
27 Jul 2015 20:29

Celebrating creativity, and the intersection of surf, art and film, longstanding California sports brand O'Neill kick started the UNREASONABLE film festival last month. The festival tapped six filmmakers to rethink the surf genre and its parameters. While the artists each hold accolades for shooting award-winning commercials, music videos, and short films, the category of surf was a territory they had never before explored. For the project, O'Neill provided funding and handed over full creative ...
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